Understanding the Indian Online Gamer? :Atmegame Blog

Published on Invalid Date

The Indian online gaming Industry is set to boom in a big way in coming period, according to certain estimations across the Industry, it definitely will reach at the estimated revenue target of about one billion dollar by reaching the year 2021.

However, this success story of Indian online gaming

There are certain unique characteristics of Indian online gaming that distinguishes it from the online players from the other parts of the world. An Indian player happens to be:- Mostly a male player below 24 years of age.

He learns about the different gaming traits and activities most of the time through his friends, family and peer groups. His reason for getting indulged into the gaming, primarily, is for getting himself relived from tension, stress and having an active social interaction.

Though a varied number of categories, the most popular one that Indian gamers are intensely are involved with are Puzzle, Action and Adventure irrespective of demographics and engagement levels.

The male online gamers are too active for the data and memory consumption whereas female gamers concentrate upon update and upgrade.

The gamer mostly prefer playing the games on the mobile phone but there some serious players too that very soon shift to the larger playing screens.

Friends, family and peer groups, plays an important role in downloading the game. In addition to above discussed pointer, there, are many other important factors in determining the attitude of an online gamer from the following point of factors including:-

MOTIVATION FOR PLAYING THE GAME GAMING CHANCES AND BARRIERS MOTIVATION THROUGH MONEY OPPORTUNITY FOR EARNINGS

The friends are the major reason of motivation that influences a person back into the online gaming and playing. Around 48 percent gamers come into this category. The reason for a gamer for getting involved into paying comes through and by is the stress relief and any opportunity to interact with other player through multiplayer games. The Indian gamer is mostly get involved into the Puzzle, Action and Adventure game that accounts to around 29 percent of online gaming followers in India. But these gamer also have their own set of problems and worries, inclusive, of high data consumption, negative perception of online gaming in India and the device performance as well too. Due to which around 21 percent of players quit their game in middle and joins the number of lapsers.

The lesser internet consuming gamers are the key motivator for the number of players to get into the online gaming and that are too around 41 percent of online lapsers and non gamers. Another reason for player getting into the gaming is through payment for the high level of engagement in comparison to the free online games. But there also many options for alternative free games even that too pay for free. But sometimes free paid games develop bigger problems as the free player gets disassociated from the paid games and that number being counted as around about 41 percent of total gamers online.

The payment behaviour of online gamers is mostly relates to paying for downloading and uploading the games. Around 60 percent of regular players pay online either through the debit cards and internet banking. They easily pay money around to 200 INR and consider it mostly to be entertainment spends.

HEAVY GAMER

From a broader category of online gamers, there emerges a very basic category of online gamer that is also understood to be a heavy gamer as well too. A heavy gamer engages approximately around for 30 minutes of online gaming daily.

Of the heavy gamers around 66 percent are below the group of 24, 16-20 percent in 25-30 and rest in other categories. The gender wise category of players is being estimated from around 87% for male and rest 13% for girls playing online games.

For the device distribution, the heavy players use mobile for an extent of 88% percent, PC 10% and tablets only for 2% of their time killing routine for playing the games online.

The percentage of playing games by a heavy user also varies from the game to game. It carries out the following trend of game categorization and playing routines inclusive of as:-

Puzzle= 54%
Action= 49%
Adventure= 40%
Arcade = 37%
Racing = 34%
Sports= 31%
Strategy= 30%
Skill Based= 17%
Chance Centric = 12%
CASUAL GAMER
A casual player spends around lesser than 30 minutes daily on playing. You can found him across the internet playing game, engaged in social media as well as playing the multimedia files.

For a demographic distribution, the casual players are below the 24 years are 55% in age group of 25 to 30 varies around 24%, in age group of 31 to 35 are 9% and rest are others. On the basis of gender distribution the online male casual player’s accounts to around 80 percent and on the basis of that female causal players are about 20%. The category wise distribution of the game playing habits of online players include:-

Puzzle= 37%
Action= 30%
Adventure= 26%
Arcade = 23%
Racing = 22%
Sports= 18%
Strategy= 14%
Skill Based= 12%
Chance Centric = 7%
For understanding the range of mobile for playing the game is mostly below the INR 20, 000 that is around 75% of the mobile set on which the games are played. These phones arrive with a limited configuration and device storage capacity for the players to play.

It is hence, very clear that the choice and opinion of gamer means a lot for the future of Indian gaming industry.